DEARBORN, Mich.– There’s no denying that the all-new Ford Fusion has broken the mold when it comes to the design of a midsize sedan. This truth has become the inspiration behind the development of Ford’s newest advertising campaign targeting the African American community. The inspiring campaign demonstrates the continued commitment from Ford to “go further” in bringing game-changing products to its consumers.
- Ford’s newest multicultural marketing campaign tied to the all-new Ford Fusion features the poem by the late Tupac Shakur, “The Rose That Grew from Concrete,” which symbolizes the Fusion’s breakthrough in performance, style and innovation – a transformation of consumer expectations of midsize sedans
- The campaign launches today and features TV ads, print, radio and a digital execution that highlight the breakthrough styling and design of the all-new Ford Fusion
- The digital portion of the campaign features a series of Web videos that emphasize the inspiration behind the design of the Fusion