Nearly 200 dealers gathered at the Palace of Auburn Hills (Mich.) to deliver the new 2013 Ram 1500 to dealerships across Michigan, Ohio, Indiana and Kentucky.
“The new Ram 1500 is the truck folks are talking about,” said Fred Diaz, President and CEO Ram Truck Brand and Chrysler Mexico. “Customers are returning to the pickup-truck market. With best-in-class 25-mile-per-gallon fuel efficiency and class-exclusive features, buyers have been anxious to get behind the wheel and check the Ram 1500 out for themselves.”
The event is one of several across the United States that the automaker is hosting as part of the truck’s official launch.
The vehicles coming out today are 2013 Ram 1500 Big Horn editions, the most popular Ram models across the nation. Depending on the dealer, the vehicles being driven away today will be available for test drives and sale this afternoon.
“Ram 1500 production began just a couple of weeks ago, and our dealers are really excited to get them,” added Diaz. “The 2013 Ram 1500 is setting a new standard for the industry.”
For 2013, the new Ram 1500 offers buyers best-in-class fuel efficiency, new technology and new features without sacrificing capability. Ram 1500 – the most recognizable pickup on the road – raises the bar with a truckload of pioneering, fuel-saving systems and first-in-segment technologies: eight-speed TorqueFlite 8 transmission, stop-start and active aerodynamics, including grille shutters and air suspension.
Ram engineers changed every area of the truck – from a newly designed frame to new engines and transmissions to a new interior with the next-generation Uconnect® system. With best-in-class ride and handling and best-in-class aerodynamics, the 2013 Ram 1500 delivers unmatched content, performance and capability to truck buyers.
The 2013 Ram 1500 is available in nine trim levels and starts at $23,585 including $995 destination charge.
About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.
The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.