LAS VEGAS – Netsertive, a fast-growing online ad technology company, will be promoting its successful digital search and display advertising programs for automotive dealers in Booth 118 at the 11th Digital Dealer Conference and Exposition, Oct. 5 through Oct. 7 at the Mirage Hotel. More than 2,000 auto dealers and managers from across the country are expected to attend.
The average new vehicle shopper will spend more than 6.5 hours researching online (J.D. Power and Associates). In addition, recent studies show that 97 percent of consumers use online media to research products in their local area (BIA/Kelsey), with many of them spending more than 40 percent of their day on the Internet (Nielsen). Netsertive helps local automotive dealers capitalize on this new consumer behavior by enabling them to more effectively convert online discovery into offline sales.
Auto dealers can dominate high-value searches from “in-market” automotive buyers through managed pay-per-click (PPC) search and localized display advertising powered by Netsertive’s proprietary learning engine. Netsertive’s patent-pending system continually refines its knowledgebase for automotive dealers — at a fraction of the cost of many traditional marketing tactics — because it is data-driven and responsive to specific industry dynamics.
“Since engaging Netsertive, we have seen our local ‘share-of-voice’ increase to an overall average of 68 percent for high-value searches, while seeing our Internet cost-per-lead reduced to $19,” said Doug Hanenberg, sales and operations director for Mark Jacobson Toyota in Durham, N.C. “Netsertive has helped us rethink our overall marketing strategy, which has resulted in a more cost-efficient approach with measurable results.”
“The auto industry is very unique in its sales and promotions processes and activities, and we understand that,” said Brendan Morrissey, Netsertive CEO. “We’re leveraging our success in other vertical markets and combining that with our knowledge of the auto industry to provide unmatched, customized service to dealers nationwide. I think Digital Dealer attendees will be very interested in how we can help them sell more cars.”
Based in the Research Triangle Park near Raleigh, N.C., Netsertive (www.netsertive.com) helps small and medium-sized businesses and their product manufacturers attract consumers and increase sales through its patent-pending online marketing technology. The company, backed by prominent venture capital firms RRE Ventures and Greycroft Partners, works with clients, one-on-one, to increase offline sales with its data-driven approach to online search and display advertising. Netsertive’s Local Extend™ program enables manufacturers to provide dealers with turnkey, locally targeted online marketing campaigns pre-loaded with high-impact display (banner) ads that raise brand and product awareness, directing qualified customers to local business websites and physical locations to effectively convert online discovery into offline sales. Its proprietary “Learning Engine” technology and digital co-op platform ensure that clients acquire the largest number of qualified website visitors for a given advertising budget, using vertical industry data analysis to automate campaign improvements. Netsertive serves a wide range of local businesses in North America and manufacturers that leverage local businesses for sales distribution.