Overland Park, Kan. ― NCM Associates is ramping up its educational programming for automotive dealers with the launch of its Deep-Dive Seminar for General Managers being introduced April 16-20 in Dallas. The week-long seminar features three separate sessions targeting competencies that aid general managers in maximizing their effectiveness in the dealership. According to Garry House, director of the NCM Institute Center for Automotive Retail Excellence, the faculty identified the need for more focused attention on leadership development, integrated marketing concepts, and the fundamentals of service and parts department management after training hundreds of general managers in its Principles of General Management courses over the past two years.
Mr. House commented on the regional seminar format saying, “While the core curriculum of the NCM Institute features comprehensive 2 ½- to 3 ½-day management training classes, the regional programs are designed as focused immersion programs delivered in day-and-a-half sessions. The regional format offers travel efficiencies, as well, allowing multiple participants from the dealership to attend,” he added. House will be teaching sessions on “Leading Your Dealership Team to Success” and “A Primer for Service and Parts Department Management.” Ron Wheeler, president of Wheeler Advertising, will be teaching a session entitled, “How to Advertise in a Complex Marketplace: Integration is the Key.”
According to House, Wheeler was picked to lead the development effort for the marketing integration session because of his extensive experience working with automotive dealerships to enhance their advertising effectiveness across all mediums. “He came highly recommended, not just as an agency executing integrated marketing plans on behalf of his clients, but for his ability to articulate the principles and concepts of effective marketing integration,” House explained.
NCM President and CEO, Paul Faletti Jr., introduced the new Deep-Dive Seminar for General Managers in a video announcement, where he recognized the NCM Institute not just for training thousands of dealers and managers as leaders within the automotive industry, but for identifying and addressing critical areas of concern they are facing in the retail operating environment.
For more information on the NCM Institute and its education programs for automotive retail dealers and managers, visit http://www.ncminstitute.com or call 866.756.2620.
About NCM® Associates, Inc.
NCM Associates, Inc. is the originator of the automotive industry 20 Group peer collaboration process and has been providing dealership Benchmark® analysis, Education and Retail Operations Consulting services to the industry since 1947. Located in Overland Park, KS, NCM provides a robust suite of services designed to drive dealership profitability using its proven, operations-focused Benchmark® for Success program with franchised and independent automotive dealerships, as well as with businesses in more than 20 other industries. NCM Associates is proud to be 100% employee owned.