Narrowcasting Versus Broadcasting, from 9Clouds.
You can grow your business and community best when you know how to use technology. That’s why my brother and I started 9 Clouds.
When using technology, there are two ways to share ideas: as a broadcast or a narrowcast. A broadcast pleases the majority, but a narrowcast attracts a small number of passionate change makers.
Consider a narrowcast instead of a broadcast to attract your passionate army of supporters.
BROADCAST VERSUS NARROWCAST
A broadcast is sending a message that will please the most people. You may remember the days of three television channels (instead of 3,000). The programming had to be good enough to keep the attention of the most people possible. It was a mass media message built to please the masses.