Chad Haas, Naked Lime Marketing product planning manager for web solutions, is sharing his expertise with automotive dealers and managers on why the dealership’s website is much more than a car sales tool.
Your website isn’t just for car sales. It is a massive generator of service business as well. Forty percent of referrals to service-related sites come from search engines (Google Study).
Just like consumers looking to book travel reservations, automotive customers place a high value on convenience, accuracy, and pricing and availability commitments from their car service departments (J.D. Power study). Getting customers to the website, delivering accurate pricing and availability, and keeping them coming back for more drives service growth, retention, and profitability.
What will you learn and what action items will you take back to the dealership?
1. Service conquest best practices – process change, advertising, etc.
2. Incentive ideas, upsell opportunities, customer service.
3. Follow-up communication best practices.
Chad Haas is experienced in web development and marketing in the automotive industry. As Naked Lime Marketing product planning manager for web solutions, Haas is focused on connecting dealerships with their customers, no matter the place or time of day. He understands how people use the web and brings best practices for usability, accessibility, and profitability to the table.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Chad Haas presents: Your Website isn’t Just a Sales Tool: Getting and retaining service business with paid search, specials, scheduling, and a customized portal.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.