Cedar Falls, Iowa – They say good things come in threes, and for Mudd Advertising, this won’t be more evident than at the company’s booth during the National Automobile Dealers Association Convention and Expo Feb. 3-6.
“We’ve had long-term goals all come together at about the same time. With the prestigious NADA Convention and Expo right around the corner, we felt it was the perfect time to introduce all three exciting things to clients and colleagues in a grand way,” Jim Mudd Jr., CEO of Mudd Advertising, said.
Mudd AdSuite – Media, Message and Measurement
Mudd AdSuite has been in development for more than a year. With Mudd AdSuite, clients will now be able to understand the state of a campaign within seconds by quickly scanning interactive graphs of key metrics. Further, results appear in real-time and thus provide the opportunity to optimize a campaign quickly to effectively capture more potential customers and turn a larger profit. Measuring customer engagement, media analytics and creative messaging effectiveness collaboratively will allow clients to see every aspect of their campaigns transparently in real-time.
Mudd AdSuite is developed as an interactive platform that is more robust, more intuitive and more integrated than any of its predecessors.
“We’re going where people haven’t gone before in our space. We’re taking tools that are proprietarily built, based off 30 years of experience, to help us understand, what as an advertiser and what as a client, we need to do to have better outcomes,” Rob Mudd, President of Digital Media, said.
The Ad Man
Several years ago, Jim Mudd Sr. began a journey with Clifton Lambreth, author of Ford and The American Dream and The Return to Greatness, to co-author a fictional, yet motivational, story of Jim’s path to success.
The Ad Man depicts the journey Jim Mudd Sr. took more than 30 years ago with the help of talented automotive dealer leaders to reach unparalleled levels of success. A story with tried and true principles of leadership are guaranteed to help any professional find the keys needed to succeed.
“The Ad Man is not just about business, it’s about life and how learning is truly a never-ending process,”
Ken Blanchard, author of more than 50 books, including The One Minute Manager, said in the book’s foreword.
The Ad Man will be available on Amazon and Barnes and Noble in March, with an audio version read by Jim Mudd Sr. available in late spring. For NADA attendees, complimentary copies will be available at Mudd’s booth (#2480) with Clifton and Jim available for signing.
MuddTV.com is the go-to resource for industry insight, trends and marketing solutions. Several episodes have already aired and the team behind it will be on hand at NADA for live interviews with clients and colleagues. Interviews will be broadcast online for all who were not able to attend to stay informed.
“As an on-camera professional for 30 years, I will be the MuddTV host at NADA with the sole purpose of offering dealers the opportunity to broadcast over the Internet about their company and opportunities. They will be perfect branding commercials,” Gary Kroeger, Associate Creative Director and Lead Producer of MuddTV, stated.
To learn more about all the events planned during NADA 2012, log on to www.MuddCountdown.com
About Mudd Advertising:
At the core of everything we do is an unyielding dedication to results. We are driven by data integrity and strive to develop the most technologically advanced solutions possible for our clients. What’s unique about Mudd is that in addition to our mobile, video and digital offerings, we work to ensure that the content we develop for our products is truly relevant to the individual customer on a personal level. Because of our commitment to long-term, measurable results, we’ve cultivated strong partnerships that are able to thrive amid tough economic times. Contact www.Mudd.com for more information.