Nashville, Tenn. – Mudd Advertising is excited to announce a new partnership with country music star Laura Bell Bundy to create exclusive advertising campaigns for Chevrolet dealers.
Chevrolet dealerships across the nation can run Laura Bell Bundy’s 2-Step campaign that utilizes Mudd’s proprietary Brandcasting solution – a highly personalized, online direct marketing platform that features variable video and highlights an exclusive offer determined by each dealership.
In addition to the Brandcasting site, dealers can employ an organic mix of traditional and digital drivers including: direct mail, email blasts, web banners, search engine marketing and point-of-purchase displays.
“We’re so excited about the opportunity to work with Laura Bell Bundy to further promote Chevrolet. Laura Bell loves Chevrolet, and that comes across in the 2-Step campaign. Our main goal was to bring something new and unique to Chevy dealers, and by partnering with Laura Bell, we were able to do that,” Account Executive Michael Mudd said.
To see a sneak peek of the Laura Bell Bundy 2-Step campaign, visit: www.muddspecials.com/lbb.
ABOUT MUDD ADVERTISING
Mudd Advertising is a leader in direct marketing, audio-visual production, media, digital marketing and point-of-sale advertising. Headquartered in Cedar Falls, Iowa, the Mudd campus features a 3,000 square-foot state-of-the-art production studio. Mudd partners with over 3,000 clients across the nation and is highly regarded for its results-driven advertising specializing in the automotive, academic, agricultural and entertainment industries. Mudd has been helping clients succeed since 1981.