Advances in technology now enable dealerships to perform consistent specification-based vehicle inspections and inform vehicles owners of the current health of their vehicle. Mobile devices enable your team members to efficiently and systematically perform multiple point inspections. Digital presentation to owners via their unique personalized microsite permits them to better understand recommended repairs, associated costs and to authorize the work to be performed. Declined services are followed up with complete e-mail campaigns. Les Silver is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to enable mobile technology in the service department of the dealership.
2. How to use vehicle owner microsites to convey to consumers information relevant to their vehicles.
3. How to use a systematic digital communication strategy to return owners with unperformed needed repairs to the shop.
4. How to use visual tools to understand service department performance and potential increases in service gross profit.
Les Silver is chairman and CEO of MPi. As a 30-year automotive industry veteran, Silver has had an impact in helping automotive dealers achieve high profitability, and increase CSI and he has created business platforms that have paved the way for innovative products and services to be introduced to the OEM marketplace. At MPi, Silver has provided strong leadership in developing processes, metrics and software solutions that enable automotive dealerships to achieve World Class results in their service and repair departments.
Prior to MPi, Silver spent 20 years as the founder and CEO of Newgen Results Corporation. While at Newgen, Silver was a member of the project team that created the retail business growth strategy for Ford Customer Service Division. This team also developed the QCM and AtW programs and deployed them to over 3,500 Ford and Lincoln Mercury dealers.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com