Duncan Scarry, CEO, Moore & Scarry Advertising/Haystack Digital Marketing Platform, is sharing his expertise with automotive dealers and managers on how search engines have radically changed the way consumers shop for cars.
Learn how consumers use search and how search engines are changing, and get Google-insider secrets and tips to make sure you’re dominant in one of the most influential advertising mediums available.
What will you learn and what action items will you take back to the dealership?
1. How consumers use search engines to select vehicles and dealerships and how to measure your success.
2. How to balance your efforts in search optimization, search marketing, places, reviews and maps to be the most dominant.
3. Learn budgeting philosophies that will help maximize the return on investment from your overall advertising budget.
Duncan Scarry, CEO, Moore & Scarry Advertising/Haystack Digital Marketing Platform, is a nationally recognized authority on automotive digital marketing. With over 15 years of successful offline and online advertising experience, Scarry offers dealers and manufacturers insight into the most effective, progressive automotive marketing methods.
As owner and president of Moore & Scarry Advertising, he leads one of the fastest growing digital automotive advertising agencies in the country, serving the nation’s top dealerships and dealership groups. A widely sought after presenter and advisor, he has spoken at Toyota Motor Sales eRoundtables and Digital Dealer Conferences. His passion is strategically combining the strengths of traditional and new media to increase automotive retail sales.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.