Mobile Strategy: 8 Cool Insurance Apps, from Insurance & Technology.
There is vast potential for insurers that build strong mobile strategies to cater to evolving customer demands. As more employees and customers interact via mobile devices, insurers need to prioritize them as a primary means of accessing information.
According to recent research from EY, there are three key reasons that insurers are turning towards mobile tech:
- To offer services through the mobile channel
- To broaden their customer base with clients who demand self-service options
- To boost satisfaction among agents and policyholders with modern customer service tools
The problem is not that insurers are avoiding mobile technology. In fact, carriers have begun to offer a variety of mobile tools for their agents, brokers, and consumers, EY reports. Despite their efforts, however, usage of those tools has been sluggish.