Mobile site configuration 101, from Search Engine Watch.
EMarketer expects 48.9 percent of mobile phone users worldwide, or 2.23 billion people, “will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.”
Yet top brands aren’t yet embracing mobile optimization. Data from The Search Agency shows even the Fortune 100 aren’t measuring up when it comes to mobile.
With Google’s recent declaration that slow sites can be negatively impacted in mobile rankings, and the update of its mobile recommendations in PageSpeed Insights tool, you can begin to see how quickly the standards are progressing.
If you aren’t doing mobile – and doing it well – your site is destined to be left behind in the search results. But it’s common to not know where to start or how to best execute a mobile-optimized site.
So before you can run, you have to walk, and that first step begins with deciding which type of configuration you’ll use for your mobile site: responsive, dynamic, or redirection to mobile URLs.