Mission Impossible: How to Satisfy Your GM’s Appetite for In-Market Buyers
// Webinar summary
I think we can all agree that the only constants in our lives are death, taxes, and a GM’s non-stop pressure to drive more sales.
However, you and many of your peers are already feeling the pain of declining returns from Adwords, losing sleep over the best ways to optimize your SEM, and suffering listings upgrades that aren’t providing tangible returns. What else can you do to keep hitting your ever increasing targets?
You need a secret weapon.
Join Ian Cruickshank, university educator and automotive digital marketing authority, and discover new and emerging methods to increase your ability to get inventory in front of in-market car buyers. Learn how to better understand the measurement of Vehicle Detail Page visits and uncover simple ways to tell if available tools are right for you, your website and your business.
// Key takeaways
• Introducing new and emerging technologies that drive high quality traffic to your VDPs.
• Evaluating these new methods using a practical framework to determine where they fit in your marketing mix.
• Determining the best metrics to use measure your results.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.