Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, announced that digital sales and marketing expert Mike Martinez has joined the company as Chief Marketing Officer. DMEautomotive (DMEa), which provides a range of marketing services to the biggest and most innovative automotive organizations in the industry, tapped Martinez to elevate the company’s strong brand and further build demand for its products and services.
“We are pleased to welcome Mike to the DMEa team,” said DMEautomotive’s President and CEO Mike Walther. “Mike has a deep understanding of the real world needs of manufacturers and auto dealers. This, combined with his track record of successfully driving adoption of leading-edge products and technologies into dealerships, will be key as we expand our suite of solutions that help automotive retailers market to, and retain, customers across a rapidly evolving consumer market.”
DMEautomotive provides turnkey marketing for automobile dealers and aftermarket franchises nationwide, using cutting-edge science to determine the right time to market to the right customer, via the right medium, in order to increase yield, customer conversion and retention. DMEa consolidates multiple programs and marketing efforts in one place, increasing ROI and reducing marketing cost.
“At DMEa, unlike so many other marketing solution providers, customers are never asked to take marketing performance on faith,” said Martinez. “Everything DMEa does is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Years of working with automotive retailers has shown me that this is what they want, and I look forward to bringing DMEa’s inspired and results-driven marketing science to an even broader range of automotive customers.”
A true automotive digital veteran, Martinez served in leadership positions at many of the industry’s most renowned automotive digital innovators at the early-adoption point of technologies that are now standard operating platforms at dealerships and auto retailers. After 12 years serving in product and marketing positions at Lucent Technologies and at Microsoft Corporation, Martinez entered the automotive industry as vice president of marketing for The Cobalt Group. He helped the company launch its website operating platform in the early days of dealership website technology, and built and led the sales and marketing team that ultimately established Cobalt as the leader in the market.
Martinez subsequently co-founded Four Creeks, a company which pioneered the new technology of IP-based broadcast voice messaging, and that was soon acquired by OneCommand. As president and COO of OneCommand, Martinez was instrumental in introducing the company’s integrated, multi-channel marketing strategies for dealers. Most recently, he served as Chief Sales and Marketing Officer at izmocars, where he drove the highly successful launch of their innovative and industry-leading AddOnAuto accessories sales product into the dealership market.
DMEautomotive is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the biggest and most innovative automotive organizations, from automobile dealerships – including AutoNation, Lithia Automotive, MileOne, Larry H. Miller and the Van Tuyl Automotive Group – to many of the largest aftermarket companies in the U.S. DMEa’s uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.
DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! The DMEa product suite includes data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics via the Red Rocket Portal; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.