Mercedes-Benz, BMW See Boost from Super Bowl Ads, Edmunds Reports, from Auto Dealer Monthly.
Mercedes-Benz and BMW saw the most significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to a real-time analysis from Edmunds.com.
Mercedes-Benz AMG GT saw the biggest cumulative spike in traffic during the game, with a 2,189% jump over average Sunday numbers on Edmunds.com. The BMW i3 had the second biggest Super Bowl boost with a 583% traffic spike.
“Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated,” said Jessica Caldwell, senior analyst at Edmunds.com. “Both brands will be quite happy that the millions of dollars they invested had the desired effect.”