According to Google, 80% of auto shoppers watched an online auto video of the car of interest during the sales process. Fifty-three percent of auto shoppers priced a vehicle after watching an online auto video.
These are incredible stats that every automotive dealer should be aware of. Video has the ability to help with organic search results, if it is relevant and well produced. Video has the ability to drive website metrics, again, if it is easy to navigate.
Phil Sura, UnityWorks Media and his panel of experts — Mike Groves, BDC Manager, Apple Auto Group, Beth Van Story, President, Thinkout Consulting, and Shaun Kniffin, Director of Internet Sales and eBusiness Development, Germain Motors — are sharing their expertise with you. These successful directors have tested and used video applications to drive results. Learn how you can use video in e-mail campaigns, link video to your website, and publish video content to multiple video sites to dominate with the search engines. The panelists will focus on specific examples, uses and the results of video applications for both sales and service.
What will you learn and what action items will you take back to your dealership?
1. Learn the difference between AVSEO, VSEO and SEO and how can they help with organic search.
2. Learn how video drives metrics like time on site and conversion.
3. Learn what type of video content is being used to drive both sales and service.
Phil Sura, moderator, started the automotive division of UnityWorks Media, a web video company supporting over 1,500 automotive dealers. Sura previously worked as a general manager for one of the top 100 Ford dealerships and he spent 13 years with Pat Ryan and Associates. Sura has been a regular contributor to Dealer magazine for the past four years and he has received top scores at a number of Digital Dealer Conferences. His Best of the Best panel discussions provides a chance for the audience to hear from some of the top producers in the nation.
A 12th Digital Dealer® Conference & Exposition Featured Panel Discussion: Phil Sura, UnityWorks Media (moderator); Mike Groves, BDC Manager, Apple Auto Group; Beth Van Story, President, Thinkout Consulting, and Shaun Kniffin, Director of Internet Sales and eBusiness Development, Germain Motors, present Best of the Best Discussion: Leveraging Video to Drive Google Organic Search and Website Conversion
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.