Marketing Strategies for achieving business growth, from The Guardian.
It’s one thing to have a great product, but it will never be a success unless your potential customers know about it. That’s where marketing comes in.
Neil Addley, managing director of used-car website Trusted Dealers, which has grown by 20% over the past year, says the starting point is the same for all businesses. “It all starts with a strategy, whether you’re a small business or a much larger one,” he says. “Define what you’re trying to sell, to whom, where and when, and then work out how best to get to that target with the budget you have available.”