Marketing Precision Sells Cars, Not Dumb Luck
What good is investing in advertising if your message is never seen by the right audience?
Never before have consumers had more in their lives competing for their time and attention than they do right now. Smart phones, tablets, computers, television, radio, cable, streaming devices, social media, apps, video on demand, email, text, gaming, work, family, life… the list keeps growing and growing.
Paying to be seen by more eyeballs is fruitless if no one is looking. Today’s car buyers spend their time in multiple mediums across multiple devices. Are you comfortable spending a large percentage of your ad budget buying more and more media in order to maybe get lucky and talk to a few of them? Or, would you prefer to precisely target and engage the audience you know wants what you sell and wants to buy it today?
If you’re tired of wasting money on questionable advertising results don’t miss this webinar. You’ll learn practical strategies for using ad tech to: precisely reach the car buyers you want walking through your dealership’s doors, steal your competition’s customers, and grow your market share.
• Learn what the landscape of precision marketing looks like.
• Get a behind the scenes look at how ad tech powers precision marketing.
• Gain valuable strategies to create your own precision marketing attack plan.
About The Presenter:
With a focus on building and optimizing Client Command’s unique dealership marketing system, Greg is zeroed in on leaving no stone unturned to insure Client Command and its clients are market leaders in utilizing advertising technology to efficiently reach car buyers and increase marketing ROI. Prior to joining Client Command, Greg co-founded Indigo Technologies, an Atlanta-based provider of technology solutions for hundreds of local and national businesses.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.