Marketing Ideas for Car Dealers, from Customer Think.
A lot sure has changed since I first wrote about car dealers and digital back in 2011.
Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital.
At the time the local car dealer still owned the local traditional media space but that was the extent of their advertising – Newspaper and radio.
So where is the auto industry at when it comes to digital? Let me paint a picture with some data, advertising data to be exact. If you don’t care for the numbers scroll on past the next two paragraphs.
Let’s look at the industry as a whole, at least from a United States perspective. Recent research from the 2014-2015 Automotive Advertising Outlook suggests half of auto advertising budgets would be spent on digital. The impressive finding was that the amount spent by dealers, both franchised and independents, was to climb 21.8%. The automotive industry represents the second biggest advertising industry in the U.S.