Customers who have struggled to find vehicle condition reports with consistent imaging quality can rest easier thanks to Manheim’s investment in its new Enhanced Vehicle Imaging Suite. Introduced to customers in May, the Enhanced Vehicle Imaging Suite is now at 20 of Manheim’s North American locations as part of Manheim’s InSight Electronic Condition Report.
“We are pleased that the feedback has been very positive,” said Bonnie Hensler, vice president of product development for Manheim, a wholesale vehicle remarketing company. “Through customer research, we found that getting condition reports with great vehicle images remained an ongoing point of frustration. So coming up with a solution to help our customers has been gratifying. Customers told us that having access to images that clearly and quickly assess what is wrong or special about a vehicle would give them greater confidence when buying and selling, and we have delivered.”
The operating locations that have the new imaging product include: Manheim Atlanta, Manheim Baltimore-Washington, Manheim Denver, Manheim Fredericksburg, Manheim Houston, Manheim Kansas City, Manheim Milwaukee, Manheim Minneapolis, Manheim Nashville, Manheim Nevada, Manheim New Jersey, Manheim Ohio, Manheim Orlando, Manheim Pennsylvania, Manheim Phoenix, Manheim Riverside, Manheim San Diego, Manheim San Francisco Bay, Manheim Seattle and Manheim Statesville.
The Enhanced Vehicle Imaging Suite provides the highest resolution images available, delivering showroom quality that helps sell vehicles online quickly. The improved package, offered with Manheim InSight Condition Reports, provides customers up to 18 vehicle images, ‘heat map’ graphics that help buyers quickly assess vehicle condition and a dedicated photo staff with the goal of ensuring consistent image quality and standards across all Manheim locations.
Dealer feedback has been extremely positive:
Reed Brklacich of BARCO Rent-A-Truck, based in Salt Lake City, Utah, consigns all his vehicles at 10 Manheim locations around North America. “I sell all my trucks at Manheim,” Brklacich said. “I like the new enhancements, and how the pictures portray my vehicles.” Brklacich reports higher sales and steadier prices since adopting the Enhanced Vehicle Imaging Suite over the past several weeks.
From a buyers’ standpoint, Brett Broghammer of Integrity AutoSource of Vadnais, Minn., has been very pleased by the Enhanced Vehicle Imaging Suite.
“The new InSight ECR pictures Manheim is using for the Toyota lease return sales are a huge improvement,” Broghammer said. “They really help to make my buying decision on these cars quicker and easier.”
Michael Zins of Maplewood (Minn.) Toyota said the zoom tool has been helpful to review damage to a vehicle, while Nick Nyhus Family Sales Inc., of Perham, Minn., shared that the imaging product has helped him buy effectively and exclusively online and via Simulcast.
About Manheim (www.manheim.com)
Manheim is the leading global provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps dealer and commercial customers achieve results by providing physical and digital auction channels, data analysis, financing, transportation and mobile products and solutions.
Manheim pioneered in-lane vehicle auctions and has been an innovator in both digital and mobile auction platforms. Manheim registers nearly 7 million used vehicles annually, facilitating transactions representing nearly $46 billion in value. Manheim’s research and consulting arm, Manheim Consulting, provides industry-leading market intelligence and publishes the widely recognized annual Used Car Market Report. The company offers dealer financing through NextGear Capital, Inc., and transportation services through Ready Auto Transport.
Headquartered in Atlanta, Manheim has more than 20,000 employees in 121 worldwide sites and generates annual revenues of more than $2.5 billion. A subsidiary of Cox Enterprises, Manheim participates in “Go Green with Manheim,” the company’s sustainability program.