Luxury Brands Use Simulcast Everywhere To Improve Sales, Meet Customer Demand
ATLANTA – Manheim recently partnered with Jaguar Land Rover North America LLC, the first luxury automotive manufacturer to use Manheim’s Simulcast Everywhere technology, on their third sale held on July 24. The company sold 100 percent of Land Rover and 88 percent of Jaguar units offered, attracting over 50 Jaguar and Land Rover franchised dealers. This sale marks the most successful Simulcast Everywhere sale for Jaguar Land Rover North America LLC.
“It’s important for our retailers to have a consistent flow of fresh inventory available to purchase in a closed sale format,” said Leo Ioannidis, national auction coordinator, Jaguar Land Rover North America LLC. “At Jaguar Land Rover, we consider Manheim our business partner, so we’re eager to embrace new technology in order to help shape it. By using Simulcast Everywhere, we hope to get our vehicles to market faster and meet the growing demands of our loyal customers. We’re looking forward to our next Simulcast Everywhere Sale on September 25.”
Simulcast Everywhere technology enables Manheim customers to sell vehicles directly from their lots, eliminating the need to physically transport vehicles to an auction location for sale. This means that sellers, buyers and vehicles from any location can participate in the sale virtually. As a result, Simulcast Everywhere gives buyers access to a nationwide pool of available seller inventory while reducing transportation and logistics costs.
“Our goal is to continue to create new technology for Jaguar Land Rover and all of our customers, supporting their purchasing and sales activities,” said Nick Peluso, senior vice president, customer management, Manheim. “At Manheim, our top priority is to provide customers with quick, accurate and more convenient ways to conduct business.”
During a Simulcast Everywhere sale, a still picture of the vehicle is displayed with a live audio stream of the auctioneer calling each vehicle. A vehicle bid log constantly displays up-to-date price and sale activity. In addition, general vehicle details, quick access to condition reports and the full run list of vehicles are all available onscreen at a glance. The Jaguar Land Rover sale also featured the sale of a unique Range Rover Autobiography Ultimate Edition, marking its place as one of the most expensive vehicles ever sold on Simulcast Everywhere, selling for more than $115,000.
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 113 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro-economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.
About Jaguar Land Rover North America LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments.
Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 274,000 vehicles annually. The Jaguar Land Rover business employs 24,000 people globally. There are 16,000 employees in the United Kingdom, including 3,500 engineers at two product development centers.