Manheim is hosting a national promotion called Pump Up Your Volume from April 6-May 3 that is designed to help dealers build inventory for the heavy spring selling season.
This promotion will promote the volume and variety of inventory spikes that are expected from numerous key consignors.
“We want to promote the message to dealers that Manheim is where you’ll find the right inventory to win at your lot,” said Stephen Smith, senior director of customer marketing for Manheim. “We are the go-to source for both the volume and the variety of vehicles that dealers need to drive traffic to their lots and ultimately sell more vehicles.”
Expected to drive traffic at Manheim’s 79 local wholesale vehicle auctions, this national promotion includes a national email campaign linking customers to their top consignors, and includes offers from DealShield and Ready Auto Transport. The promotion also includes daily prizes and the opportunity to register to win an Aerosmith signed guitar as a grand prize and fun connection to the promotions music theme.
The Pump Up Your Volume website offers customers the opportunity to see a personalized inventory list using a recommended search engine by visiting manheimpromotion.com. Local auctions will be hosting targeted consignor promotions for dealers doing business at auction. OVE will also offer special promotions and sales on the digital platform.