To offer dealers more ways to meet their buying and selling needs on their terms, Manheim launched a new OVE “Dealer Direct Event” sales channel. With this offering, dealers can host digital event sales using inventory on their lots, without transporting it to a physical auction location.
“This is one of many ways we are helping dealers prepare for the emerging digital future,” said Derek Hansen, vice president of Digital at Manheim. “We are bringing more options to dealers than ever before—especially outside our own locations—to give them the flexibility and control they need to more efficiently buy and sell vehicles.”
Collectively Manheim’s offsite solutions, which include Digital Assurance, Dealer Direct Event Sales and Mobile Auctions, have grown 50 percent in volume year over year. That significant growth reflects rising demand for—and usage of — these useful tools by dealers. This year, these solutions will drive over 100,000 transactions, with over 20,000 dealers participating.
The Digital Assurance solution offers unique value for dealers who have a smaller quantity of high quality wholesale units on their lots. With this solution, qualified vehicles can be listed on OVE with a complimentary DealShield 21-day purchase advantage guarantee provided to the buyer, which gives buyers greater confidence in making the purchase online.
Manheim’s Mobile Auctions—where the auction comes to the consignor—are designed for those who have a minimum of 100 units to sell, but are farther from a physical auction location. With Manheim’s growing fleet of mobile units, the versatility of these sales has proven to be a convenient and efficient option for independent and franchise dealers, as well as commercial consignors.
“Mobile Auctions generate the highest sales rates among all Manheim channels – nearly 70 percent – and dealers tell us that they enjoy more profits from these sales,” added Alan Lang, division vice president at Manheim.
About Manheim (www.manheim.com)
Manheim® is North America’s leading provider of vehicle remarketing services, connecting buyers and sellers to the largest wholesale used vehicle marketplace and most extensive auction network. Through 127 traditional and mobile auction sites and diverse digital channels, the company helps dealer and commercial clients achieve business results by providing innovative end-to-end inventory solutions. Approximately 18,000 employees enable Manheim to register about 8 million used vehicles per year, facilitate transactions representing nearly $57 billion in value and generate annual revenues of $3 billion. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 32,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.