Personalized search offers dealers greater speed, more relevant results and accuracy
ATLANTA – Dealers looking for better online search results need to look no further as a result of Manheim’s launch of the automotive industry’s first intelligent search for wholesale inventory on OVE. This capability will reduce search time and deliver more accurate and personalized search results to clients using OVE, a digital channel within the Manheim Marketplace, a first-of-its-kind, omni-channel experience.
“We listen to our clients and are fully committed to making ongoing upgrades to ensure they can easily and efficiently transact with us in a digital environment that they trust,” said Zach Hallowell, vice president, Manheim Digital Marketplace and RMS Automotive. “We will continue evolving our industry-leading digital assets to anticipate and meet the needs and preferences of buyers and sellers. Our goal is to enable clients to make faster, smarter decisions through a modern, personalized online experience.”
With around-the-clock access to the world’s largest digital inventory, OVE is the one place to search more than 100,000 vehicles daily from commercial and dealer inventory, independent auctions and Manheim. In addition to seeing adjusted Manheim Market Report (MMR) pricing, clients can access condition reports, post-sale inspections and other assurance products on OVE to boost buyer and seller trust and confidence in online transactions.
As an integral element in the Manheim Marketplace, OVE serves 66,000 active users and 900,000 monthly visits, while handling over 500,000 competitive marketplace transactions annually beyond the off-lease, grounding dealer purchase.
Personalized vehicle recommendations
OVE’s intelligent search uses machine learning in order to learn clients’ behaviors and preferences over time. The new search shows results in order of most relevant to that client and offers more personalized vehicle recommendations specific to each buyer. Clients can sort search results by Relevance, Newly Listed, % of MMR or 11 other parameters. In the future, the continuously-learning search engine will start taking clients’ bid and purchase history into account in order to serve up increasingly more relevant inventory recommendations over time.
Accurate, optimized search results
The new search provides a comprehensive set of search enhancements that optimize the presentation of information on each listing, ensuring that clients receive the search results that they expect. Search filters display the number of matching vehicles for each attribute, allowing clients to refine their search with key information at a glance. A “new listings” indicator appears for vehicles that have not been re-listed by the same seller and VIN, and new listings are presented first whenever clients run a saved search. Additionally, a live countdown timer appears for listings that will expire in less than 24 hours.
Fast, flexible search experience
With a new auto-complete feature, clients can quickly see matching inventory prepopulate as they type in the search field. With just a few keystrokes or taps, OVE’s enhanced search capability matches inventory, sellers, auction locations and key vehicle attributes such as color and location.
About Manheim North America (www.manheim.com)
Manheim® is North America’s leading provider of vehicle remarketing services, connecting buyers and sellers to the largest wholesale used vehicle marketplace and most extensive auction network. Through 127 traditional and mobile auction sites and diverse digital channels, the company helps dealer and commercial clients achieve business results by providing innovative end-to-end inventory solutions. Approximately 18,000 employees enable Manheim to register about 8 million used vehicles per year, facilitate transactions representing nearly $57 billion in value and generate annual revenues of $3 billion. Headquartered in Atlanta, Manheim North America is a Cox Automotive™ brand. For more information, visit http://press.manheim.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com
Author: Digital Dealer
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