ATLANTA – To meet its customers’ changing business needs and to offer all customers a more consistent sales experience, Manheim will align its major dealer and dealer sales functions within a single unit. Susie Heins, former vice president of major dealer for Manheim, has been promoted to vice president of dealer sales for Manheim. Heins will continue to report to Nick Peluso, senior vice president of customer management for Manheim.
“With the industry rapidly changing, it has become increasingly necessary to be aligned in a way that allows us to identify and respond to those rapid changes,” said Peluso. “The dealer segment always has been at the core of Manheim’s business – and their needs have changed. Our structure is meant to fit these changes, providing more consistency and making it easier for customers to do business with us.”
To support this change, we have organized into two sales regions – East and West – resulting in a more centralized sales and support structure. New regional vice president roles have been established that will report to Heins:
- VP of Field Sales, East – Scott Michaels
- VP of Field Sales, West – Brett Franklin
In these roles, the two regional vice presidents will oversee general market sales managers, field sales managers and 250 field sales representatives along with small commercial sales representatives. Together these teams will build relationships and grow dealer consignment efforts and market share for Manheim.
Peluso continued, “The regional vice president’s goal is to understand the customers’ needs and continuously improve their businesses.”
In her role, Heins will also be responsible for the major dealer sales, sales effectiveness and dealer training teams, as well as an East and West Coast Manheim Trade Desk – a support and service center being established for Manheim dealers and field sales representatives. The Trade Desks will cover all regions and support buying or selling through any Manheim channel.
To support these areas, two new directors have been appointed. These roles will report to Heins:
- Director of Manheim Trade Desks – Ben Gutwein
- Director of Sales Effectiveness – Rick Burick
Heins concluded, “Our customers have told us that this more centralized approach will better fit their evolving business needs. Our job is to help our dealers and Manheim grow no matter what product or channel is used.”
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 122 worldwide wholesale operating locations, Manheim impacts every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and online offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. In 2010, Manheim handled nearly 10 million used vehicles, facilitating transactions worth more than $50 billion in value.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.