Make the most of your shop’s social media efforts, according to Search Auto Parts.
Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those customers interact with on social media. Even just a modest number of “Likes” of your company Facebook page, for example, can help you shop show up in the newsfeed of the hundreds or even thousands of the “Friends” of those who “Like” your company.
ABRN asked some of the collision repair businesses using social media effectively – and some of the industry consultants who offer social media assistance – to share some of their tips for making the most of your investment in social media marketing.
1. Try them out. Start by using each of the social media options for a while. Facebook and Google+ both require you to create an individual account before creating one for your business. While you’re not certainly required to do more with that personal account other than enter the basic required information about yourself, using the social media personally for a while will help you get a feel for how it functions and what works (or doesn’t work) in terms of business postings.