LotPop, which provides offsite contract management of a dealership’s virtual Internet processes, reports delivering significant sales performance gains by dealerships using its online inventory monitoring and Internet sales services.
LotPop dealerships are seeing their average used car age drop almost in half and up to a 200 percent increase in Internet sales. Internet closing percentages are increasing by 3-4 percent as well, said LotPop founder Jasen Rice.
“For small, independent or stand-alone dealerships, LotPop provides them the services of a highly skilled and remote Internet Director as well as experienced used vehicle inventory management like the large groups have, but at a fraction of the cost,” said Rice, who founded the company last year. He previously had served for many years with VAuto, most recently as director of Performance Management. vAuto is a used car dealership inventory and marketing management company.
“LotPop has proven to be the essential element that has aligned our business to the Internet marketplace and has given Heritage Ford the Internet advantage I thought only available to larger dealer groups,” said James Hodge, General Manager. The dealership is in Corydon, Ind.
“LotPop helped us enhance our digital presence, data management and internal processes, with the result being vastly increased profitability through increased leads, higher gross and faster turn,” Hodge said.
“Our most successful stores are the dealerships that have always struggle with Internet process management due to the fact that they are either shorthanded in management, or never really had an effective follow-up strategy,” Rice said. “The same can be said for our dealers about online used car inventory management — it is very time consuming to stay up on inventory feeds, photo and description management and ever-changing market prices. They either don’t have the man hours or the know-how to stay on top of these processes to be a most effective used car operation.”
The LotPop team has helped dealerships across the country set up, manage, monitor and improve Internet sale processes, Internet marketing, website enhancements, online inventory management, SEO/SEM and social/review sites.
The LotPop team also monitors, manages and drives better results from clients’ used vehicle online listings, helps set up, train and monitor time-tested Internet follow-up processes and lead/appointment tracking logs. It also provides website maintenance, social media and review site monitoring, and reports and recommends online used car pricing strategies.
LotPop’s 1 Shot Report gives the dealer key metrics for all critical online sales and marketing activities in one simple trending report. Metrics include website Google analytics and weekly lead count by rep. It also reports on percentage of used cars sold by age bucket, average mark up of units sold by age, turn rates, car price and cost to market, and various online social and reputation management marketing statistics.
For more information about LotPop and its services, contact Rice at 314-568-2754