In this Lot Party tip, Jasen Rice discusses where dealers are at price to market and where they should be.
Author: Jasen Rice
Jasen Rice, Owner of Lotpop, a company that helps dealerships manage their inventory processes, marketing and internet process as their virtual Director. A 20 year automotive veteran, Jasen spent 8+ years on the retail site running award winning Internet departments and 8+ years on the vendor side as a Performance manager for vAuto that allowed him to visit hundreds of dealers across the nation training them on used car inventory management. He has helped many dealerships greatly increase their used car sales. Jasen was featured on the cover of Digital Dealer in Oct 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He is currently a columnist for Dealer Magazine and featured blogger for AutoSuccess Magazine and has spoken at several conferences on used car management and internet marketing.