How Long Will the Good Times Last? Winning in a Digital Marketplace
Despite record performance in 2015, it’s not enough for dealers to continue with business as usual. Margins on new and used car sales are shrinking, and will continue to shrink as a large quantity of used cars floods the market place. The attacks to margins are worsened by an undeniable shift in consumer behavior. Today’s digital consumers are now empowered with transparent pricing information and demand a fair price. Due to changing consumer preferences, there is an indisputable opportunity for consumer-friendly, digital companies to enter the market and steal long-standing dealerships’ profits.
To survive, dealers need to understand today’s consumers and meet their needs. Today’s digital consumers want a transparent and consistent experience that establishes quality and value. Selling based on price is no longer enough. The question becomes, how do you evolve your sales process to win today’s digital consumer?
Register for this webinar to see if your dealership has what it takes.
• Discover how change and challenges are coming to auto retail and what is needed to thrive in the marketplace.
• Learn how to protect your margins and prevent the negative impacts of “Double Discounting”.
• Explore the buying behavior of today’s digital consumers & learn how to evolve your sales strategy to win their business.
About The Presenter:
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.