LIVE FROM DD23: Automotive PPC: The Art of the Click — Examining Myths vs. Realities in Automotive Paid Search
// Webinar summary
Pay-per-click (PPC) advertising is still considered one of the best traffic sources around for car dealers. As a result, over the years, there have been a bunch of myths and folklore concerning the best strategies to use for car dealers. In this talk, I will discuss myths, perceptions, and realities related to...
I will tell you the best strategies for PPC that will maximize your KPI's in terms of what metrics you should strive for to get the highest ROI for Paid Search.
// Key takeaways
o Search impression share
o Ad position
o Conversions myths
o Ad copy myths
CF Search Marketing
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.