Dallas, TX — Liquid Motors Inc., a provider of comprehensive inventory management and marketing solutions for automotive industry, announced the addition of Greg Lubrani as Chief Operating Officer. In this capacity, Mr. Lubrani will work with the Liquid Motors executive team to expand Liquid Motors customer base in the wholesale arena.
“Greg’s extensive experience selling to and working within the wholesale industry, along with strong recommendations from prior companies on his abilities makes him a great addition to the Liquid Motors management team,” said Michael Daseke, Liquid Motors’ President and CEO. “His ability to develop mutually beneficial relationships with independent auto auction, remarketers and other industry solutions providers aligns with the company’s long-term growth strategies” added Daseke.
Lubrani is a 24-year automotive industry veteran with a consistent record of producing exceptional results in developing and revamping sales organizations to exceed goals for revenue and profits. Most recently, Greg served as Director of US Sales for OPENLANE, North America’s largest online auction company for automotive dealers to purchase and sell used vehicles. Prior to OPENLANE, Lubrani was Director of Dealer Training for Manheim’s OVE and facilitated The Wholesale Institute – a traveling workshop that teaches dealers how to use online resources to achieve profit goals.
“I am very excited to join Liquid Motors. Our innovative wholesale merchandising solutions increase the exposure for wholesale vehicles while reducing the effort required to obtain the maximum exposure.” said Greg Lubrani. “With the recent softening of the used car market and the inherent efficiencies of the online wholesale marketplaces, Liquid Motors is poised to provide valuable solutions to companies looking for more effective wholesale merchandising.”
Lubrani also worked for Credit Acceptance Corporation as its National Director of Vehicle Marketing where he used his knowledge of online wholesaling to assist the company’s dealer partners in purchasing inventory over the Internet. Greg also enjoyed a successful 12 year career with Enterprise Rent a Car where he was accountable for remarketing 126,000 rental units and 25,000 fleet service units annually in an 11-state territory with 22 field managers and 80 supervisors.
As Chief Operating Officer at Liquid Motors, Greg will focus on expanding the sales and account management efforts for Liquid Motors’ wholesale merchandising solutions to independent auto auction, remarketers and other wholesale industry companies. He will work closely with the existing sales executives, Mark Burack, Executive Vice President of Sales, and John Fitzgerald, Vice President of Business Development, on the leveraging the synergies of the Liquid Motors’ wholesale and retail merchandising solutions for independent auto auctions, remarketers and automobile dealers.
About Liquid Motors (www.liquidmotors.com)
Liquid Motors Inc., a Dallas, Texas based corporation, offers the automotive industry a comprehensive Internet marketing solution designed to maximize lead generation. We provide a variety of software and services that create a competitive advantage for our customers by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites and wholesale venues through the implementation of strategic integration, pricing analysis, search optimization and marketing, and compelling multimedia.