According to an article in AdWeek, Lincoln is featuring Twitter users in its SuperBowl Ad. Click here to view the full story.
Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley.
The stars of the commercial are extras—but not of the struggling-actor variety.
Lincoln cast a handful of actual Twitter users in bit roles as part of a social media-driven tactic the Ford Motor Co.-owned luxury nameplate hopes will jump-start sputtering sales and pave the way for a championship-size comeback.