Did you know that your dealership can get a 10x Return on Investment by leveraging your own data for Facebook advertising?
Dealerships have traditionally saturated their market with TV, radio, and print ads without much insight to how these tactics performed. Digital advertising is continually bridging the gap between paid media and direct ROI’s. Dealers can measure the performance of their campaigns all the way down to cost they are paying for a homegrown lead.
For the purpose of this conversation, at Digital Dealer 22, we are going to examine two impactful topics; the relevant tools that Facebook has created, and the best practices we’ve identified through A/B testing with dealerships.
We are going to discuss the six relevant Facebook tools for your dealership: Web Traffic Ads, Lead Form Ads, Click to Call, Click to Message, Facebook Offers, and Offline Conversion Tracking. You will walk away with a better understanding of each tool and what tactics work best to make your ad spend more precise and cost-effective.
For best practices, you will discover what has performed better between stock images and images your dealer has taken. You will also learn how one dealership got a 10x ROI from leveraging their own data, versus relying on consumer data warehouses. We will uncover how you can improve your advertising return by leveraging connections of your fans.
You will leave this presentation with takeaways for your dealership to immediately implement in your marketing strategy. Register now for the 22nd Digital Dealer Conference & Expo and attend my session: “Game Changer: Low Cost, High-Conversion, Super-Measurable Facebook Advertising Tools & Strategies,” which is just one of 100+ educational sessions at the conference.
Author: Andrew Street
Andrew Street is an online marketing workhorse. After years of developing his marketing strategies working at Facebook and extensive work with ad agencies, Andrew launched Dealer Online Marketing Group and has become best known for lead generation through Facebook and Instagram.