How to Leverage Unprecedented Data Techniques to Take Control of Your Business and Create Predictability in Your Dealership’s Sales
// Webinar summary
In this webinar, Devin Daly, an online marketing expert with experience consulting with the likes of Nike and Warby Parker, will teach attendees how to finally feel in control of their business. By leveraging data to understand marketing contribution and user flows, attendees will learn how to run their business by the numbers. If processes discussed in this webinar are carried out, dealerships will finally have predictability in their businesses and understand what production output to expect from a certain marketing budget input.
// Key takeaways
• How to create a marketing dashboard that will allow dealers to make all advertising decisions with hard data.
• How to identify unproductive lead channels that can be eliminated immediately, saving dealers thousands overnight.
• How to become more efficient with merchandising.
• How to dramatically increase internet lead submissions without elevating ad spend.
• How to tailor marketing based on consumer behavior, a technique few dealers employ, but all major eCommerce sites find fruitful.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.