There is little doubt that today’s automotive landscape has radically changed. The growing relationship between digital marketing and successful automotive businesses is becoming more apparent as the industry moves further way from traditional business models. There’s a careful balance between old school methods and new school tactics that must be used in conjunction to best serve today’s customers. You don’t need to completely abandon all of your old techniques, but you do need to make changes in order to succeed.
Have you ever found yourself asking these questions?
- How do I get the most from my Gen Y employees?
- How can I learn from the successes and failures of other dealerships?
- How does my dealership get its share of the multi-billion dollar parts e-Commerce market?
- How can I maximize sales of pre-owned vehicles?
- How can I leverage my online reputation to increase sales in my service department?
- How do I get the right reviews on Google?
- Am I getting more calls, leads, and showroom traffic out of the thousands of consumers who already visit my website every month?
- Do I understand the four main forces driving today’s commerce: Mobile, Local, Social and Digital?
- Is my computer system at risk? Will I lose valuable customer data?
- Can I close more sales?
You can learn the answers to these questions and more at the 13th Digital Dealer Conference & Exposition. Digital Dealer literally has something for everyone, no matter your dealership size, your position, your knowledge of the Internet or technology, or how long you have been in the car business.
Attending Digital Dealer will teach you the skills necessary to become a digital leader and improve every department in your store.
In the new Digital Dealer Learning Labs attendees will be able to garner one on one coaching from leading experts in the subject of Google strategies, Facebook strategies, Mobile Apps, e-Newsletters, SEO, Social Media strategies, BDC processes, Video strategies, Telephone scripts, and Fixed Operations mobile strategies.
The exhibit hall will feature over 100 solutions providers and the debut of Digital Dealer Innovation Hours, concise demonstrations of the latest and greatest technologies, products, services, and business applications, many of which will be launched at DD 13.
Further, dealers and managers will have the opportunity to delve in Digital Dealer Dealership Case Studies on how an actual dealership used a specific product, service, technology or application to determine if it might be right for their dealership.
To register for the 13th Digital Dealer Conference & Exposition visit http://www.digitaldealerconference.com/register/
Following is just a sample of leading experts scheduled to present at the 13th Digital Dealer Conference and Exposition, for a complete line-up of speakers visit: http://www.digitaldealerconference.com/speakers/
Dealership peers will share strategies on managing Gen Y employees and the future of dealerships.
The Best Employee You’ll Never Hire
A guide to shifting your dealership’s culture so you can begin to attract, hire, and retain the best and brightest of the next generation.
Kevin Gordon, E-commerce Manager, Jim Pattison Auto Group and Nicholas Williams, E-commerce Specialist, Jim Pattison Auto Group
Making it Happen in the Digital Space
How can you make your dealership into a digital leader!
Kevin Mize, Dealer Principal, O’Hare Honda and O’Hare Hyundai
Lonnie Decker, Chief Marketing Officer, The Auto Gallery, Potamkin Automotive Group
Wayne Ussery, Internet Director, Jim Ellis Group
Led by Phil Sura, UnityWorks Media
Fixed Operations specialists will explain how to sell more parts inventory online and take advantage of the multi-billion dollar parts e-commerce market.
Discovering Huge Hidden Profit Opportunities in your Parts Department
Learn how to develop strategies to manage parts inventory, reduce hidden costs in your inventory, develop a profitable approach to hiring and turn your parts department into an increasing profit center.
Mark DeLucia, Founder and President, DealerMine Corporation
Growing your Parts and Accessories Business in a Consumer-led, Technology-enabled Shopping Environment
There are a number of avenues to help dealers get their inventory found in search and for sale online. This panel of dealers and industry experts will show you how.
Clayton Stanfield, Senior Manager of Dealer Training, eBay Motor
Justin Copple, Copple Chevrolet GMC
Erica Sietsma, Director of Strategic Relationships, Digital Air Strike
Pre-Owned sessions will outline how to maximize ROI and increase customer retention.
Blending Science and Strategy to Maximize Used Vehicle ROI
This session helps dealers establish a market-specific inventory and data strategy to maximize used vehicle return on investment (ROI) and profitability.
Dale Pollak, industry entrepreneur
Car for Life Equals Dealer for Life
How to achieve true perpetual customer retention
Rob Mudd, President of Digital Media at Mudd Advertising and Mudd 360
Social Media is always evolving, and industry leaders will discuss how to manage SEO and reputation management.
Social Scheduling – Maximize your Social Media with Service Customers
Understand three simple strategies to deploy in your service department to greatly enhance your social media and online reputation, use customers and technology to drive more sales and higher loyalty.
Brice Englert, Lead Interactive Media Products and Dealer Marketing Services, Dominion Dealer Solutions
A Zagat’s Rating for Your Dealership!?
Your local customers rely on Google+ Local to find local dealerships—YOU! Master Google’s new social network, boost your new Zagat rating, manage your reputation, and get social with your customers.
Tim McLain, Marketing Manager, Netsertive.com
Industry Consultants and Trainers will outline a multitude of strategies including increasing website conversion, the forces driving today’s commerce, technology threats and closing more sales with today’s informed customers.
MASTER’ing the Art and Science of Website Conversion
Amir Amirrezvani, Vice President and founder DealerOn, Inc.
Jason Ezell, co-founder Dataium, LLC
The Four Main Forces Driving Today’s Commerce: Mobile, Local, Social and Digital
The way buyers shop changes almost daily as mobile adoption and technology makes incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014.
Clayton Stanfield, Senior Manager of Dealer Training at eBay Motor
Top Technology Threats for 2013
Learn how to secure wireless, protect from FTC enforcement of GLB and BSA enforcement of software copyrights.
Erik Nachbahr, founder of Helion _____________________________________________________________________________________
Closing Sales With Today’s More Informed Buyers
Deliver more units to your hottest prospects
Tim Kintz, Joe Verde Group