Lead Enrichment for Better CRM Database Maintenance, from deBanked.
Simply put, lead enrichment is a process that goes beyond regular CRM database maintenance – it is a smarter way to score leads based on explicit data, allowing sales and marketing teams to quickly segment and prioritize key prospects.
How can companies enrich leads? Let’s look at two ways.
Make intelligent forms, not shorter forms
Marketers who shorten forms to increase landing page conversion rates unfortunately sacrifice the acquisition of additional lead details (lead enrichment) in the process. However, there is a solution to enriching these leads regardless of the source.