Houston, TX – OnlineDrive, the automotive industry’s first lead provider to focus on inbound marketing and conversion, announced today that Larry Bruce will hold a specialized SEO learning lab with attendees of the 13th Digital Dealer Conference & Exposition. In his lab, Bruce will share ways dealerships can drive up their SEO in three easy steps: good content, back links and key words.
Attendees of the session can expect to work through and answer these key questions at the conclusion of the lab:
o What is good content and how can you produce it every day without having it consume your day?
o How do you get backlinks and where does social media fit in?
o How do you know the keywords to try for and their rank?
“I am excited to do this Learning Lab at Digital Dealer 13, SEO is such a misunderstood practice and it’s time someone took it out of the black box and shed some light on what’s really going on. I will be working very hard to do that in this Lab,” said Bruce.
Bruce is former partner, MotorTrends Online, and president/CEO, OnlineDrive, MicrositesByU & ShowroomMagnet. Bruce has 20-plus years of retail automotive and technology experience including: partner, MotorTrendsOnline.com; Vice President of Managed Marketing Solutions Reynolds & Reynolds; president and CEO of AIMData, later sold to Reynolds and Reynolds and turned into the direct marketing arm of offshoot Naked Lime Marketing; founder, president and CEO ClickBuyDrive.com; president CarmallUSA.com; GM, Sanddollar Autoplex and finance director, Jay Marks Automotive Group.
In addition to the Lab, Bruce will be speaking to dealers and managers about the surprising results of a study on consumers and Internet marketing in his session titled “There Is No Sales Funnel” at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMdata, later sold to Reynolds and Reynolds to become Naked Lime, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industry’s only landing page management platform.
About The 13th Digital Dealer Conference and Exposition
The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: www.DigitalDealerConference.com