SCHAUMBURG, Ill. — Experian Automotive today announced that Kelley Blue Book has incorporated AutoCheck® vehicle history reports into www.kbb.com classified experience. Dealers utilizing Kelley Blue Book’s online classified section will now have the opportunity to append AutoCheck vehicle history reports to their inventory, making them available to the site’s more than 12 million car shoppers every month.
“When it comes to vehicle history reports, we strive to provide our dealers with the tools needed to succeed in today’s marketplace. That said, we strongly believe in offering consumers as much information as possible to make effective car buying and selling decisions,” said Leo Drew, executive vice president of OEM and partner sales and strategy, Kelley Blue Book. “We are extremely pleased that Experian Automotive shares this vision and is working with us to provide consumers and dealers with information that is indispensable when buying or selling used vehicles.”
AutoCheck vehicle history reports allow dealers and consumers to quickly and easily check if the vehicle has previously sustained major flood damage or has any reported accidents, frame damage or odometer rollback issues. Additionally, access to AutoCheck reports allows visitors to www.kbb.com to better understand a vehicle’s complete history, compare it with similar models using AutoCheck Score® and be confident that they are selecting the one that best suits their needs.
“We are proud to team with Kelley Blue Book to provide dealers and consumers with the most comprehensive and up-to-date vehicle history information available,” said Scott Waldron, president of Experian Automotive. “AutoCheck reports are designed to protect shoppers from vehicles that have possible undisclosed or unknown problems that can affect a vehicle’s safety or resale value. This type of insight gives consumers the peace of mind they need in order to make a more educated vehicle purchasing decision.”
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com provides consumer pricing and information on minivans, pickup-trucks, cars, hybrids and SUVs. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.
About Experian Automotive
Experian Automotive is a leader in providing information services and market intelligence to manufacturers, dealers, finance, insurance and aftermarket companies, helping them increase customer loyalty; target and win new business; and make better lending, purchasing and production decisions. Experian’s AutoCheck® reports provide customers with in-depth vehicle history information to confidently understand, compare and select the right vehicle. Its North American Vehicle Database(SM) houses more than 650 million vehicles and, when combined with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian technology supports top automotive businesses, including eBay Motors, O’Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.