Keeping Your Dealership’s Social Media Secure, from Automotive Digital Marketing.
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered ‘no’ to these questions. You should approach social media the same way. As a Social Media Specialist I hear the same story over and over and it usually starts when the phone rings:
The scenarios are wide-ranging. Usually it means their Facebook or Twitter page hasn’t been updated for a long period of time. I’ve also seen situations where a termination was not amicable, and the former Internet Sales Manager who had the keys to the kingdom started posting inflammatory comments, and advised people to come see him across town at a competing dealership. Don’t let this be you!