San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).
Additionally, the Subcompact SUV/CUV segment ranked as the 11th most-shopped vehicle category in H1 2017, jumping from 22nd in H1 2016. No other vehicle segment saw that much of a lift in this timeframe. Consumers researching and shopping for models, such as the Honda HR-V, Mazda CX-3, and the newly launched Toyota C-HR (a top 10 most-shopped model on Jumpstart sites during June) drove much of this increase. Click here to read more.
In addition to the HR-V and C-HR, the Kia Stonic, Hyundai Kona, Ford’s upcoming Eco Sport, which join already established models such as the Kia Soul, are among the hottest vehicles of today and tomorrow.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist, Daily News Autos, LeftLane, CarSoup, and CarBuzz.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.