SAN FRANCISCO, CA— April 25, 2017 — Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced an exclusive ad sales representation agreement with CarStory®, a website and app that matches car shoppers with the right vehicle using patented technology and industry-leading datasets.
CarStory, the automotive brand of big data company, Vast Inc., leverages data and analytics to provide customers the information they need to make educated car-buying decisions. By enabling a more efficient and effective process, CarStory helps auto shoppers confidently arrive at the point of purchase.
“CarStory is a rapidly growing, mobile-first experience that is focused on streamlining the car shopping process, which aligns with our strategy. They deliver the ‘whole story’ about a car and digital advertising supplements this story and helps continue the narrative to make the consumer’s discovery process more efficient.” said Jumpstart CEO, Nick Matarazzo.
“We feel it’s important to help match consumers with the right car and we do this by facilitating a faster, more efficient discovery process,” said John Price, CEO of CarStory. “Our partnership with Jumpstart strengthens our strategy of delivering the best data to an in-market shopper at the right moment and gives brands the opportunity to better demonstrate value, increase engagement, and sell more cars.”
CarStory is a website and app that matches new and used car shoppers with the right car. Using patented technology and industry-leading analytics, CarStory facilitates an efficient, effective discovery process resulting in a confident purchase decision. With a network of over 6,500 participating dealerships nationwide, CarStory’s available inventory and user-data is the largest, and most accurate in the industry. Discover your new and used car and drive happily ever after at: http://www.carstory.com.
Vast is a platform that informs confident decisions in complex and/or high-risk environments—powered by large datasets and surfaced by artificial intelligence (AI)—for Enterprise clients and consumers alike. Collecting and analyzing data since its founding in 2005, Vast has become the premier provider of big data solutions for many of the Global 1000’s largest automotive and real estate businesses. Learn more at Vast.com.
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and digital advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist.com, Daily News Autos, LeftLaneNews.com, CarSoup, and CarBuzz.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.