SAN FRANCISCO — Jumpstart Automotive Group, an expert automotive marketing organization, today announced the addition of NADAguides.com to its exclusive portfolio of in-market automotive website publishers.
“Jumpstart’s ability to leverage premium, in-market audiences and brands to develop the most innovative solutions for auto advertisers is the right match for NADAguides and our continued growth.”
With over four million visitors per month, NADAguides.com is a leading online publisher of new and used vehicle pricing and information, offering consumers a broad range of pricing, car shopping and research tools, and car reviews from industry analysts. In-market car shoppers rely on NADAguides to provide the most accurate new and used vehicle information available including a vehicle’s expected trade-in value. NADAguides is the recognized valuation data authority not only by consumers but also by banks, credit unions, other lenders, insurance companies and more.
“NADAguides is one of the most respected brands in autos with a strong reputation for helping consumers price, research, and comparison shop for both new and used vehicles,” said Choon Choi, SVP Strategy, Business Development & Technology for Jumpstart. “Their consumer-centric approach to car shopping and high performing audience is a win for our advertising partners.”
“We are very pleased to partner with Jumpstart once again,” said Don Christy, Jr., President/CEO of NADAguides. “Jumpstart’s ability to leverage premium, in-market audiences and brands to develop the most innovative solutions for auto advertisers is the right match for NADAguides and our continued growth.”
In addition to offering a consumer website, mobile app and mobile-optimized site experience, NADAguides.com offers a variety of enhanced shopping and research tools, including:
- Invoice and MSRP pricing data
- Trade-in pricing data
- Current incentives and rebates data
- 5-year cost to own data
- Expert reviews
- Car photos
- Vehicle specifications
- Standard feature and options pricing
- Safety ratings and information
- Build and price with options
- Compare cars (up to four vehicles)
The Jumpstart automotive publisher network now includes:
- Consumer Guide Automotive
- J.D. Power Autos
- Car and Driver
- Road & Track
- U.S. News Autos
- Overstock Cars
Follow Jumpstart on Twitter @JumpstartAuto (http://twitter.com/#!/JumpstartAuto)
About Jumpstart Automotive Group
Jumpstart Automotive Group, a Hearst Media Services company, is an expert automotive marketing organization. It represents the broadest and most diverse audience of in-market car shoppers across 15 automotive websites that include Vehix, NADAguides, Consumer Guide Automotive, JD Power Autos, Car and Driver, Road & Track, CarSoup, U.S. News Autos, HybridCars, CarGurus, TrueCar, PlugInCars, Overstock Cars, Leftlane and EveryCarListed. Fueled by a passion for performance, Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. Jumpstart is at the forefront of behavioral targeting, research and strategic insights products. For more information, visit JumpstartAuto.com.
NADAguides.com (http://www.nadaguides.com/) is the largest publisher of the most market-reflective vehicle pricing and information available for automotive, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides.com offers in-depth shopping and research tools including a broad range of data, products and services, informational articles, as well as tips and advice. NADAguides.com also produces software, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is an alliance partner of NADA Services Corporation.