// WHAT TO EXPECT
• Gain a detailed game plan to execute in their store as to which digital channels and social outlets to serve which content.
• Learn how to identify specific multimedia tactics to capture shopper attention and organically convert viewers to fans.
• See active examples of dealerships leveraging their people in a real way to grow their store brand, as well as missteps to avoid.
Session Description: In an imperfect industry where dealerships must overcome consumers’ preconceived notions, your marketing and social/sales engagement is in need of a 180-degree turn-around. Your dealership is not a stock photo, and telling a generic story about your store (or setting unrealistic expectations) will no longer win you customers. It will cost you customers.
In this funny and engaging session, Joe and Kate will teach you how to have a creative mindset and tell truthful stories, both through imagery and video, across multiple social/digital mediums. You will learn how to build real value in who you are and what you offer by merchandising, not just your inventory, but your store, showroom, brand, and people.
Joe Webb, President, DealerKnows Consulting; and Kate Frost, President, Kate Frost Inc / Polished Digital
Session Level: Intermediate
Kate Frost Bio: For more than a decade, Kate Frost has specialized in automotive digital marketing, with an emphasis on social media. She currently serves as President of Kate Frost Inc., an award-winning Digital Marketing service provider. During the nearly six years at Kate Frost Inc., Ms. Frost has been an important voice in the field of social media. She has conducted hundreds of social media campaigns designed to brand businesses, drive traffic and generate sales and service leads. Prior to Kate Frost Inc., Kate excelled in dealership retail, where she was the Director of Strategic Marketing and Business Development as well as three years as an Account Executive for Who’s Calling. Kate is also Founder of Polished Digital, a full-service social marketing agency specializing in the beauty, fashion, and designer industry.