International Nameplate Dealers Announce Monthly Sales
Alexandria, VA (February 4, 2015) – The American International Automobile Dealers Association (AIADA) today released January 2015 sales figures for the international nameplate automobile industry. AIADA represents America’s approximately 10,000 international nameplate franchises whose brands accounted for 54.6 percent of all vehicles sold in the United States last month.
AutoData Corp. reports the seasonally adjusted annual rate (SAAR) for January 2015 reached 16.66 million units, its highest level in nine years. Last January the SAAR stood at 15.29 million. Total industry unit deliveries increased 13.7 percent compared to last January. Industrywide, 1,151,123 light vehicles were sold in January. Sales for all brands were up 13.7 percent from January 2014.
Light trucks drove gains last month, with sales up 19.3 percent from January 2014. Cars trailed with a 7.7 percent improvement. Honda saw sales rise 11.6 percent, Lexus’ sales was up 31.2 percent, and Toyota’s sales rose 13.2 percent. Volkswagen’s sales remained almost perfectly flat from 2014, with a sales bump of just ten vehicles. After breaking the 500,000-unit sales mark for the first time in 2014, Subaru continued to define itself as an automotive dynamo, improving sales 23.7 percent from a year ago.
“The final months of 2014 gave dealers plenty of momentum to work with in January,” said AIADA President Cody Lusk. “Meanwhile, low gas prices and falling unemployment have given shoppers new confidence. We’re optimistic that 2015 will be another year of growth for our industry.”
In January, international brands sold 628,241 vehicles, down from 822,477 in December. Asian nameplates occupied 45.7 percent of the U.S. market, up from 43.9 percent in December. European nameplates fell from 10.7 percent in December to 8.9 percent. Domestic brands saw no change from the December with a 45.4 percent market share.
Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at www.aiada.org.