MAHWAH, NJ – Jaguar Land Rover North America reported May 2012 sales: Land Rover sales for the month were 3,438 up 19 percent from 2,891 in 2011; Jaguar sales for the month were 1,075 down 15 percent from 1,271 in 2011; Jaguar Land Rover North America sales for the month were 4,513 up 8 percent from 4,162 units in 2011. Through the first five months of 2012 Jaguar Land Rover North America is up 19 percent.
- Jaguar Land Rover North America sales increase 8 percent for May; up 19 percent year-to-date.
- Land Rover sales increase 19 percent for May on continued strength of Range Rover Evoque; Brand up 23 percent year-to-date
- Jaguar sales up 9 percent year-to-date
“Jaguar Land Rover’s May U.S. sales this year were up eight percent driven by demand for Range Rover Evoque,” said Andy Goss, President, Jaguar Land Rover North America. “For the year we are on a steady growth path with both brands notching gains.”
U.S. BRAND HIGHLIGHTS
For the month of May, 2012, Land Rover sales were up 19 percent continuing the momentum established over the last two years. The volume leader for May, 2012 was the Range Rover Sport with 1,197 units sold, down 1 percent from 2011. For the year, Range Rover Sport is up 4 percent. The all-new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 706 units sold in May, 2012. For the first five months of 2012 Land Rover in the United States reached 17,389 units up 23 percent.
Land Rover’s 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.
Jaguar’s U.S. sales for May, 2012 were down 15 percent to 1,075 units, from 1,271 in 2011. For the first five months of 2012, Jaguar U.S. sales are 5,476 units up 9 percent from 5,021 in 2011. The volume leader for the month of May was the Jaguar XJ with 494 sales. Year-to-date, Jaguar sales are led by the Jaguar XF sports sedan, up 29 percent for the year versus 2011.
Jaguar has launched a new global brand direction and marketing campaign, themed “ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world’s most instinctively rewarding performance cars.
The campaign, created with Spark 44, the international communications agency that’s part-owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.
Jaguar’s 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain. The Jaguar F-TYPE will join the lineup in 2013.