DALLAS — Jaguar Land Rover (“JLR”) has expanded its relationship with Aspen Marketing Services, a division of Epsilon, which is an Alliance Data Systems Corporation (NYSE: ADS) company. Aspen will provide global customer relationship management and marketing services for JLR’s Aftersales Division. Aspen Marketing Services has supported JLR North America since 2009, providing similar services that are now being rolled out globally.
Under the terms of the new multiyear agreement, Aspen Marketing Services will provide strategic, creative and CRM services for the JLR Global Aftersales Division, which focuses on continuing owner relationships after initial vehicle purchase. Aspen will manage both B-to-C and B-to-B communications for a comprehensive global distribution network operating in 177 countries. These communications will be supported across multiple channels including direct mail, email and mobile, with further support being provided via web site development, brochure design and the production of point of sale materials.
Aspen will support JLR corporate, regional offices and dealers around the globe with marketing initiatives tailored to specific regions and dealer’s needs. Focused on increasing customer retention and loyalty to both the brand and dealer, emphasis will be on promoting vehicle maintenance and repair and genuine parts and accessories. Aspen will also monitor, analyze and report on campaign performance and employ advanced analytics to help drive marketing strategies and identify up-sell opportunities.
“We are excited to grow our relationship with the Jaguar Land Rover brand and expand to support them across the globe,” said Bryan Kennedy, CEO of Epsilon. “Aspen’s long heritage in the automotive space combined with our strong global footprint means that we have the necessary tools, expertise and people to drive success for Jaguar Land Rover and create meaningful connections with their customers.”
Epsilon is the industry’s leading marketing services firm, with a broad array of data-driven, multichannel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Services include strategic consulting, acquisition and customer database technologies, loyalty management, proprietary data, predictive modeling and a full range of direct and digital agency services, including creative, interactive web design, email deployment, search engine optimization and direct mail production. In addition, Epsilon is the world’s largest permission-based email marketer. Aspen Marketing Services is a division of Epsilon, an Alliance Data company. For more information, visit www.epsilon.com or call 1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE: ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.
About Jaguar Land Rover
Jaguar Land Rover designs, develops, manufactures and sells Jaguar premium sports saloons and sports cars and Land Rover premium all-terrain vehicles through a global sales and distribution network. Jaguar Land Rover PLC is an indirect, wholly owned subsidiary of Tata Motors Limited (India).
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SOURCE Alliance Data Systems Corporation