LONG BEACH, CA.—(August 8, 2016) – izmocars, the leading producer of interactive media for the automotive industry, is pleased to announce the release of izmoFB, a lead generation solution for automotive dealers. izmoFB connects dealers with consumers to generate sales and service leads from Facebook, the most active social media platform in the world.
Using advanced data analytics to evaluate a dealer’s customer database, izmoFB creates hyper-targeted consumer segments and relevant messages and offers per targeted group. As a result, ads placed with izmoFB are more relevant to their target audience, pulling in higher leads, and providing significant savings for dealers compared to Google Adwords and direct mail.
While the majority of automotive dealers use social media to collect “Followers” and “Likes,” izmoFB moves beyond digital engagement to generate actual leads.
“Facebook advertising provides an unprecedented opportunity for dealers to connect directly with customers and prospects while they interact in their personal network. No other marketing channel can generate such high value leads by offering up a dialogue directly with the consumer,” said Tej Soni, CEO of izmocars.
According to statistics provided by DMR: 66% of Facebook users access the site or mobile app every day, and spend an average of 20 minutes on Facebook per day. With izmoFB, dealers can identify their consumers, and serve relevant and attractive messages, at a time when their customers are most likely to engage.
“We are excited to be one of the first to offer Facebook advertising to auto dealers, both here in the United States and abroad,” said Soni.
For more information about izmocars and its Facebook marketing solution, visit www.izmofb.com.
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izmocars provides automotive retail solutions for dealerships worldwide, while its content division, izmomedia, is the largest global producer of interactive media content for the automotive industry. izmocars solutions include Digital Sales Platforms for Dealers, CRM and Lead Management Systems, and Online Marketing Services. izmocars is headquartered in San Francisco with offices in Long Beach, Brussels, Paris and Bangalore.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.