Is the QR Code Dead in Dealership Marketing?, from Speed Shift Media.
The average car dealership is in constant pursuit of an effective means of communication with potential car buyers. The QR code is a touch point that, when leveraged properly, can serve as an effective consumer engagement tool. Though many industry professionals would argue that the QR code is no longer relevant, we beg to differ. Not convinced? Let’s take a closer look at how the QR code has evolved over the years and how you can put it to use in your dealership marketing efforts.
A Brief History of the QR Code
The first QR code was invented in 1994 by the Denso Wave Company for use in tracking vehicle manufacturing. It was not until 2010 that a QR scanner application was released for use across a variety of smartphone platforms. Today, QR code technology is being used across a multitude of industries for a wide variety of purposes. However, there is plenty of apprehension among companies and consumers when it comes to QR code use.
Why QR Codes Don’t Work
Though the QR code has been in use for years, Microsoft and others have tried to produce their own versions. The truth is the technology works, and there is no need to change or improve upon it. Improvements to QR code technology instead, lie in the hands of the marketer. Marketers have made countless mistakes over the years, leading to poor user experiences and general consumer apathy.