The face of social media is changing for car dealerships. It’s no longer a market of Tweets and Tags, and automotive dealers need to shift into high gear if they expect to sell cars online. A few years ago, Twitter and Facebook were making their mark in the auto world because it was a new avenue for dealers to reach out to potential customers. While social networks are utilized by car dealers as part of the growing social media trend, neither platform was designed for eCommerce. Additionally, millennials prefer interacting and buying from a mobile device.
When it comes to buying and selling, mobility is a game changer because it maximizes growth and profitability in a number of ways:
1) Maximizing the capabilities and power of mobile devices:
The ever-changing automotive market is now forging beyond conventional dealer and buyer methods with mobile platforms that challenge every aspect of traditional car buying experiences.
2) Allow customers to become a dealerships advocate and affiliate:
We all know that social media has numerous benefits when it comes to doing business. For car dealers, having a social presence means building a solid business and a solid reputation. Today’s social media outlets allow customers to become a dealerships advocate and affiliate.
3) More opportunities than ever before to manage, analyze, and market inventory from one platform:
Today, car dealerships have more opportunities than ever before to manage, analyze, and market their inventory from one seamless platform. It’s no longer an endless task of searching for the best mediums to sell cars. Now, GM’s and CEO’s can be as movable as the cars on the sale lot and it’s all in the palm of their hand.
4) Moving a $25,000+ item from a 5-inch device:
In the past, the idea of moving a $25,000+ item from a 5-inch device seemed improbable. With such limited real estate and the millennial’s short attention span, it’s crucial to present such a high-end product with accuracy.
Don’t miss Bryan Harmon at the 18th Digital Conference & Exposition from April 21-23 in Tampa, FL!