According to an analysis of web traffic last week at Edmunds.com, consideration for the Fiat 500 has climbed 31% since the J-Lo ad for the 500 debuted on September 12 during ESPN’s Monday Night Football. Since then, the most notable one-day spike for the vehicle came on September 18, when the ad aired throughout the day on NFL telecasts. Edmunds.com reports that Fiat 500 consideration was up 95% on that day alone.
Learn more about the pros and cons of Jennifer Lopez’s Fiat endorsement at http://www.autoobserver.com/
Here is the official release from Chrysler announcing the Fiat and Jennifer Lopez ad:
The FIAT Brand and Jennifer Lopez Tie the Knot in New Music Video Production
Auburn Hills, Mich. – The FIAT Brand recently announced its collaboration with actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. The first element of the relationship, scheduled to debut today around the world, includes the placement of the all-new 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” which is the latest single from Lopez’s new album, “Love?” (Island Def Jam). A 30-second trailer of the “Papi” video, featuring the 2012 Fiat 500 Cabrio, will also debut during Monday Night Football on ESPN. As part of the alliance, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.
- The FIAT Brand and Jennifer Lopez form alliance
- New Jennifer Lopez video, ‘Papi,’ features the all-new 2012 Fiat 500 Cabrio
- New 30-second trailer for ‘Papi’ video, highlighting the 2012 Fiat 500 Cabrio, scheduled to air this evening during Monday Night Football on ESPN
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”
Debuting today by acclaimed director, Paul Hunter, is Lopez’s music video for her new single, Papi, which prominently features the all-new 2012 Fiat 500 Cabrio. Shot cinematically, the music video will also be seen as a 30-second trailer during this evening’s airing of Monday Night Football on the ESPN network.
The 30-second trailer will be featured starting this evening on the FIAT brand Facebook page at http://www.Facebook.com/FIATUSA and on the FIAT brand You Tube channel at http://www.youtube.com/FIATUSA.
About Jennifer Lopez
Actress, entertainer, music artist, film, TV & music producer, fashion designer, entrepreneur and humanitarian Jennifer Lopez has been called one of the most powerful and celebrated celebrities in entertainment.
She has sold over 55 million records worldwide and starred in multiple box office No. 1s films, including “Monster-In-Law” and “The Wedding Planner.” In 2001, “The Wedding Planner” was the nation’s top-grossing film, while her album, “J.Lo,” was No. 1 on the Billboard Top 200 Chart. The two simultaneous No. 1 honors made Lopez the first woman in history to have a No. 1 movie and album in the same week.
About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).